India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a growing e-commerce industry. Digital is one of the fastest growing mediums at an expected compound annual growth rate (CAGR) of 33.5 per cent (2015-2020).
Fast changing technology landscape and continuous evolving consumer behaviour provide a challenge as well and an opportunity to companies to tap into the consumers at costs significantly lower than traditional medium. The new media is all about share of voice, return on mindshare, consumer relevancy and engagement. In this Digital Age, if you aren’t present in the minds of the consumer on the web, you are missing out on a big opportunity to scale your business.
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