Here are 5 Digital Marketing Trends that you should look at leveraging. We hope that you will be able to leverage these digital marketing trends and grow your business and presence online.
- Chatbots and AI begin to make their presence felt
While last few years have been the all about providing live chat support on your website, 2018 is going to be all about providing 24×7 chat support on your website and Facebook pages. Your customers are going to visit your website at their convenience. The last thing you want is to have them encounter a chat window that doesn’t respond. With advent of technology for chatbots and AI, providing chat support for your clients is going to see an increasing usage. Still need a reason why you should have a chatbot on your website?
- The growth in mobile and smartphone usage
According to a study, 51% of web visits are now mobile. This is up 25% year on year. Laptops and desktop web visits declined 19% last year and now account for 43% of web visits. Already search engines are penalizing you if your website isn’t mobile friendly. In 2018, mobile video consumption is expected to grow by 25%.
- Live Video Usage and Viewership Will Soar
Live video is growing exponentially. Everyone wants a piece of live video on all social media channels, be in Facebook, Instagram, or Twitter. People love watching live video. In a survey, 80% of users said they’d rather watch a live video than read a blog post. According to Facebook, live video gets 3x more views. You can quickly get started with live video by using live video at events, show off your products, introduce your community to new employees, or advertise an exclusive sale or promotion to anyone who watches your live video.
- Content Marketing will become even more critical
Content marketing isn’t a trend. And it is only getting bigger. Almost 70% of people said they’d rather learn about a business through an article than an ad. Content marketing is cheaper than many other forms of marketing (plus it can produce more leads). Remember, content marketing can take many forms – from blog posts to videos and infographics. And while it may seem simple enough to do, specially for a small business, it can fall between the cracks while running your business. You should seriously consider outsourcing your content creation to streamline your content strategy. Content marketing is also going to be the backbone of your SEO.
- Decline of Twitter and Rise of Instagram and LinkedIn
Twitter has been unable to grow users in 2017. Marketers are already using other social media platforms to connect with prospects. This trend will continue in 2018 as Twitter continues to struggle.
Instagram is growing at an incredible pace. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.
LinkedIn has made many improvements to their platform. A site-wide revamp refreshed the LinkedIn user interface in 2017. There have also been good improvements to the LinkedIn ad platform. Thanks to these and other changes, B2B marketers are likely to utilize LinkedIn more in the coming year.
Want to leverage these trends?
Call us for free consultancy for your brand can utilize these trends for enhancing your online brand presence.