Our Approach
Digital Marketing is as much about Digital as it is about Marketing. It is as much science on the base of art. It is about numbers, data and ROI that rides on the base of creative content, community building and share of voice in the online space. We at Inverted Mushrooms believe in creating compelling stories for your company and products as the foundation of your digital marketing campaigns.
Digital Strategy
India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a growing e-commerce industry. Digital is one of the fastest growing mediums at an expected compound annual growth rate (CAGR) of 33.5 per cent (2015-2020).
Fast changing technology landscape and continuous evolving consumer behaviour provide a challenge as well and an opportunity to companies to tap into the consumers at costs significantly lower than traditional medium. The new media is all about share of voice, return on mindshare, consumer relevancy and engagement. In this Digital Age, if you aren’t present in the minds of the consumer on the web, you are missing out on a big opportunity to scale your business.
Laying down your digital strategy is critical before you plunge into action. There are a bulk of engagement tools available that you need to choose from. As one of the top internet marketing companies, our internet marketing consultants support you in defining the digital strategy that will work for your product, target audience and your marketing budget. They help you select the right digital marketing channels for your company.
Story Telling
Our belief is that well-crafted authentic stories are key to forming your brand perception and drive value. This is key to your content strategy. It is this powerful story telling that forms the base for content writing, communications strategy, social media, outreach, branding, blogging, community management and other social media optimisation services.
The more we find the balance between free flowing and Search Engine Optimized (SEO) stories the more we are able to customize them in tone, pace and style based on insights related to the audience type.
“Content builds relationships. Relationships are built on trust. Trust drives revenues.” – Andrew Davis, Author
Our internet marketing consultants help you create and narrate stories about your brand and products and propagate them through the right channels suited for your audience.
Next Steps…
Give us a call or drop us an email and we will get back to you very soon